Opting into playbooks
How franchisees discover, opt into, and manage Hub-published playbooks.
For Workspace owners (franchisees). Looking for the click-by-click flow? See Opt-in walkthrough or the Scribe ↗.
Playbooks are pre-built campaigns your Hub designed. You provide your details (budget, media, schedule, answers) and Flamel deploys to Meta automatically.
Find a playbook
Paid Social Ads → Playbooks → Shop shows everything your Hub has published.
| Card element | Notes |
|---|---|
| Name + description | What the campaign does, when to use it |
| Objective | Awareness / Traffic / Leads / Sales / Engagement |
| Budget | Recommended (you can adjust) or Fixed (you can't) |
| Schedule | Date range, or "Flexible" if you pick |
| Type badge | Evergreen (re-runnable) vs One-Time |
Opt in
Click Opt In, then walk through the launch checklist. The sections you see depend on what your Hub configured:
- Schedule — only if evergreen or workspace can pick dates
- Budget — only if budget is customizable
- Creative source — Playbook media, your media, or boosted post
- Media upload — only for workspace-level creatives
- Questions — only if the Hub added any
- Review — always last
Click Submit & Deploy. Flamel creates the campaign in your Meta ad account. If your Hub requires creative review, status sits at In Review until they approve.
What you can and can't change
| You can | You can't |
|---|---|
| Pick your budget (within Hub-defined ranges) | Change audience type or detailed targeting |
| Pick your schedule (for evergreen/flexible playbooks) | Change campaign objective |
| Upload your own media (when allowed) | Skip required questions |
| Adjust your targeting radius in Ad Configuration | Edit Hub-locked Ad Configuration settings |
To get more control, ask your Hub admin to grant the paid_ads_management permission to your role.
After deployment
Open Playbooks → My Playbooks to:
- See current status (Active, Paused, Completed, etc.)
- View per-playbook analytics
- Open the campaign in Meta Ads Manager for finer edits
- Stop or re-run evergreen playbooks
Status reference
| Status | Meaning |
|---|---|
| Pending / Deploying | Submitting to Meta |
| In Review | Hub reviewing your creative |
| Changes Requested | Hub asked for media updates — click Update & Resubmit |
| Active | Campaign is running |
| Paused | Temporarily stopped (you or your Hub) |
| Completed | Campaign hit its end date |
| Failed | Deployment errored — retry or contact support |
| Questions Only | You answered questions but opted out of ads |
Common questions
Can I pause a campaign mid-run? Yes — pause in Meta Ads Manager. The playbook status updates next sync.
Can I re-run a completed evergreen playbook? Yes — the card will show Opt In Again with last run's budget pre-filled.
My campaign is performing well — can I extend it? Use Command Center for budget extensions (Hub admin). For schedule changes, edit in Meta Ads Manager, or re-opt-in if evergreen.
Why don't I see any playbooks? Your Hub hasn't published any yet. Reach out to your Hub admin.