Paid Analytics
Spend, results, ROAS broken down by campaign, ad set, creative, and time.
Workspaces see their own performance. Hub admins see all workspaces network-wide.
Open Paid Social Ads → Analyze → Meta Ads Analytics. Set a date range; everything filters to it.
Understanding metrics
Spending
Total Spend — Ad dollars out. Foundation for every efficiency calculation.
Budget Pacing — Spend vs plan over time. Spending fast = risk of exhausting budget early; spending slow = risk of not hitting goals.
Reach
| Metric | What it measures |
|---|---|
| Impressions | Total ad views (one person, many views = many impressions) |
| Reach | Unique people who saw the ad |
| Frequency | Impressions / Reach — average views per person |
| Frequency | Implication |
|---|---|
| 1–2 | Light, may not register |
| 3–5 | Building awareness |
| 6–10 | Risk of fatigue |
| 10+ | Diminishing returns |
Engagement
Clicks — total ad clicks (interest signal).
CTR (Click-Through Rate) — Clicks ÷ Impressions, as a %.
| CTR | Interpretation |
|---|---|
| <0.5% | Below average — creative or targeting needs work |
| 0.5–1% | Average |
| 1–2% | Good |
| >2% | Excellent |
CPC (Cost Per Click) — Spend ÷ Clicks. Varies by industry, targeting, ad quality.
Results
Results / Conversions — Whatever action your campaign optimizes for.
| Campaign type | Result |
|---|---|
| Lead generation | Form submissions |
| Sales | Pixel-tracked purchases |
| Traffic | Site visits |
| Engagement | Post interactions |
Cost Per Result — Spend ÷ Results. Usually your most important efficiency metric.
ROAS (Return on Ad Spend) — Revenue ÷ Spend.
| ROAS | Meaning |
|---|---|
| <1× | Losing money |
| 1× | Break-even |
| 2–3× | Healthy |
| 4×+ | Strong |
Note: ROAS uses attributed revenue and doesn't account for margins.
Data views
Overview
Summary dashboard — total spend, results, trend lines. Quick health check, executive reporting, spotting major trends.
By Campaign
| Field | Insight |
|---|---|
| Campaign name | Identify each campaign |
| Spend | Budget consumption |
| Results | Conversions / leads |
| Cost per result | Efficiency comparison |
| Status | Active / Paused / Completed |
Use it to:
- Sort by cost per result → find your most efficient campaigns
- Identify problems (high spend, low results)
- Reallocate budget from underperformers to winners
By Ad Set
Drills into targeting performance.
Look for:
- Audiences with dramatically better cost per result → scale them
- Audiences with high spend, no results → pause or narrow
- Lookalike vs interest performance
By Creative
Which ads resonate within the same targeting.
| Signal | Meaning |
|---|---|
| High CTR + low conversion | Clickable but offer doesn't land |
| Low CTR + high conversion | Niche resonance — try variants to expand |
| High CTR + high conversion | Winner — scale and clone |
| Low CTR + low conversion | Retire |
By Day
Trends over time.
| Pattern | Likely cause |
|---|---|
| Gradual decline | Ad fatigue, audience saturation |
| Sudden drop | Technical issue, competitive pressure |
| Weekend dips | Audience behavior |
| End-of-month spikes | Seasonality, payday |
Drill-down workflow
- Overview — spot the trend
- By Campaign — find which campaigns drive it
- By Ad Set — see which audiences within those
- By Creative — see which specific ads
- By Day — correlate with creative refreshes, budget changes, external events
Hub Analytics
Cross-workspace views only Hub admins see.
By Workspace
| Field | Insight |
|---|---|
| Workspace name | Identify location |
| Active campaigns | Who's actually advertising |
| Total spend | Investment level |
| Results | Conversions / leads |
| Cost per result | Efficiency |
Use it to:
- See participation — who's running ads, who isn't
- Spot performance gaps (similar markets, different results)
- Find success stories worth replicating
- Prioritize support — struggling locations get help first
Aggregate
Network totals — total spend, combined results, average cost per result, trend lines.
For reporting to leadership, tracking program growth, benchmarking individual locations vs network average.
Leaderboard
Ranks workspaces by metric.
| Ranking | Best for |
|---|---|
| Cost per result | Efficiency champions |
| Total results | Volume leaders |
| ROAS | Profitability |
| Improvement | Most progress |
For recognition, healthy competition, identifying mentors.
Review cadence
| Frequency | Focus |
|---|---|
| Daily (during active campaigns) | Underperforming campaigns waste budget every hour |
| Weekly | Triggered alerts, emerging issues |
| Monthly | Workspace participation, efficiency trends |
| Quarterly | Program health, strategic adjustments |
Give campaigns at least a week of data before major changes. Focus on goal-relevant metrics (cost per lead for lead gen, ROAS for e-commerce) — not vanity metrics.