Performance Alerts
Get notified when campaign metrics shift, milestones hit, or settings change.
For Hub admins. Alerts watch campaigns across all workspaces. Workspaces can request alerts but Hub configures them.
Find alerts under Paid Social Ads → Manage → Performance Alerts.
Sections
| Page | What's covered |
|---|---|
| Alert types | Performance, milestone, creation, change |
| Creating alerts | Wizard, templates, thresholds |
| Managing alerts | Pause/resume, edit, organize |
Quick reference
| Alert type | Watches | Use for |
|---|---|---|
| Performance Change | Metric vs baseline (CPC, CTR, etc.) | Catching degrading performance |
| Milestone | Cumulative totals (leads, spend) | Tracking goals |
| Creation | New campaigns / ad sets / ads | Hub visibility into franchisee activity |
| Change | Setting modifications (budget, status, targeting) | Audit trail |
Templates to start with
- High CPC (CPC up 20%+ vs 7-day avg) → email
- Conversion drop (conv rate down 30%+) → email
- Spend threshold (daily spend > 120% of budget) → email
- Lead milestone (100 leads per campaign) → daily digest
- Network activity (new campaign created) → daily digest
Start small. Tune thresholds based on what your campaigns actually do — over-sensitive alerts cause fatigue and get ignored.