Google Ads
Search and Performance Max campaigns built once, deployed per location.
Hubs build playbooks and monitor spend; Workspaces opt in and watch their numbers.
Google Ads in Flamel mirrors the Paid Social model. The Hub defines a campaign once as a Playbook. Each workspace opts in with a single click, and Flamel provisions the underlying Google Ads campaign scoped to that location.
How it fits together
Google's structure is Campaign → Ad Group → Ad. Flamel Playbooks abstract all three. The Hub configures budgets, locations, keywords, and creative once; workspaces inherit the configuration with their own ad-account credentials and local targeting.
| Layer | Controls | Built in |
|---|---|---|
| Playbook | Whole-campaign blueprint | Flamel |
| Campaign type | Search or Performance Max | Playbook setting |
| Campaign / Ad Group / Ad | Underlying Google Ads structure | Auto-generated by the Playbook |
Pick your side
You build Playbooks, set network defaults, and watch spend across workspaces.
| Task | Where |
|---|---|
| Connect a Google Ads Manager account | Connected Accounts |
| Build a Google Ads Playbook | Playbooks → New Playbook → Google Ads |
| Push a Playbook to workspaces | Opt-in walkthrough |
| Monitor performance network-wide | Command Center |
| Catch issues early | Alerts |
You connect your Google Ads account, opt in to the Playbooks your Hub publishes, and review results.
- Connect your Google Ads account.
- Browse Playbooks → Shop and opt into the campaigns your Hub has published.
- Track spend and conversions in Analytics.
Campaign types
| Type | Best for |
|---|---|
| Search | Customers actively searching for what you sell. Keyword-driven. Predictable cost-per-click. |
| Performance Max | Maximum reach across Search, YouTube, Display, Discover, Gmail, and Maps. Google's AI chooses placements. |
Billing
Google Ads spend rolls into the same per-workspace budget as Paid Social. There is no separate invoice. See Playbook billing for how committed spend is reserved against the monthly budget.
What's planned
Conversion tracking via the Google tag, asset libraries for Performance Max, and location-extension automation are on the near-term roadmap. Reach out if a feature is blocking your launch and we'll prioritize it.