Paid Social Ads
Run Meta campaigns across all your franchisees with one-click playbook deployment.
Hubs build playbooks and run Command Center; Workspaces opt into playbooks and watch their numbers.
How it fits together
Meta's structure is Campaign → Ad Set → Ad. Flamel Playbooks abstract all three: Hub configures once, workspaces opt in with one click.
| Layer | Controls | Built in |
|---|---|---|
| Playbook | Whole-campaign blueprint | Flamel |
| Ad Configuration | Audience types, CTAs, lead forms per workspace | Flamel |
| Campaign / Ad Set / Ad | Underlying Meta structure | Auto-generated by Playbook |
For Hub admins
Connect Meta Business Manager
See Connected Accounts.
Set up Ad Configuration
Audience types, defaults, lead forms. See Ad Configuration.
Build your first Playbook
See Creating playbooks.
Monitor in Command Center
Bulk actions across workspaces. Command Center.
Set Performance Alerts
Catch issues early. Alerts.
For Workspace owners
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Connect your ad account
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Browse Playbooks → Shop
Opt into the right one. See Opt-in walkthrough.
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Track results in Analytics
Spend, results, and ROAS by campaign. See Analytics.
Section map
| Section | For | What's in it |
|---|---|---|
| Playbooks | Both | Campaign blueprints — the main surface |
| Ad Configuration | Both | Targeting, audiences, lead forms per workspace |
| Command Center | Hub | Cross-workspace monitoring + bulk actions |
| Alerts | Hub | Performance & change notifications |
| Analytics | Both | Spend, results, ROAS by campaign/ad set/creative |
| Meta Pixel | Hub | Conversion tracking setup |
| Lead Forms | Hub | Meta Instant Form management |
| Advanced — Direct Meta Access | Advanced | Direct Campaign / Ad Set / Ad management (rare) |
For direct Meta-level work outside the Playbook flow, see Advanced — Direct Meta Access.