Organic Analytics
Audience, activity, impressions, engagement, and earned media value across every account.
Workspaces see their own performance; Hubs see network-wide aggregates with workspace breakdown.
Aggregated metrics across every connected account, with per-platform drill-downs and period comparison.
Quick metric reference
| Metric | What it measures | Why it matters |
|---|---|---|
| Audience | Follower / page-like counts per platform | Audience size and growth |
| Activity | Posts published per platform | Content output, consistency |
| Impressions | Times content was displayed | Visibility |
| Engagement | Likes + comments + shares + saves + reactions | How well content resonates |
| Engagement rate | Engagement / reach (or followers) | Quality normalized for size |
| fEMV | Estimated paid-equivalent value of organic reach | ROI of organic effort |
Period comparison
Pick a date range, and analytics automatically compare against the previous equivalent period. November vs October. Q3 vs Q2. Last 30 days vs prior 30. Reveals growth or decline at a glance.
Total Audience
Follower growth and audience size across connected platforms.
| Platform | Audience metric |
|---|---|
| Page followers and likes | |
| Account followers | |
| Company Page followers | |
| X | Account followers |
The time series chart highlights:
- Growth spikes from viral content or campaigns
- Decline patterns that may signal content issues
- Platform differences in growth rates
Total Activity
Posting frequency and content output per platform.
| Platform | Content types counted |
|---|---|
| Posts, stories, reels | |
| Posts, stories, reels | |
| Posts and articles | |
| X | Tweets and threads |
Use the activity chart to spot:
- Posting patterns across days and weeks
- Campaign periods with increased output
- Consistency gaps in your calendar
Total Impressions
Times content appeared in feeds. Not unique viewers — one person seeing your post three times counts as three impressions.
| Platform | Source |
|---|---|
| News Feed appearances | |
| Feed and Explore appearances | |
| Member feed appearances | |
| X | Tweet views |
High impressions + low engagement → content reach is fine, but resonance is off. Look at creative or audience targeting.
Total Engagement
Interactions across content.
| Platform | Engagement types |
|---|---|
| Likes, comments, shares, clicks | |
| Likes, comments, saves, shares | |
| Reactions, comments, shares, clicks | |
| X | Likes, retweets, replies, quotes |
- Passive engagement = likes / reactions
- Active engagement = comments / shares / saves (stronger signal)
- Engagement rate = engagement / reach (or followers) — comparable across platforms
Earned Media Value (fEMV)
Estimates what you would have paid for equivalent paid reach. Quantifies the ROI of organic effort.
| Platform | Calculation basis |
|---|---|
| Impressions + engagement, weighted by CPM benchmark | |
| Impressions, reach, engagement value | |
| Professional audience premium applied | |
| X | View + engagement-based value |
Use fEMV for:
- Stakeholder reporting — translate organic activity to dollars
- Budget justification — defend organic social investment
- Platform comparison — compare on equal financial footing
Configure your CPM values in Hub Settings → Analytics Configuration.
Drill down
| Page | What it shows |
|---|---|
| By Location | Per-workspace comparison (Hub only) |
| Content Insights | Performance by content type and format |
| Top Content | Best-performing posts, ranked |