Glossary

Bookmark this page — most confusion in Flamel docs comes from these terms.

Core model

Term	What it means
Organization	Top-level container for your whole account: users, billing, permissions, approval workflows. One Organization can hold one or many Hubs.
Hub	The franchisor (corporate). Distributes content, playbooks, brand standards to all Workspaces underneath. In multi-brand setups, you can have multiple Hubs in one Organization.
Workspace	An individual location / franchisee. Has its own social accounts, posts, ads. Receives Hub content as read-only.
Owner	The primary user on a Workspace. Typically the franchisee or location manager.
Location	The row in the Hub Locations table for a Workspace — address, phone, hours, custom variables. Used in ad targeting, post personalization, and reporting. Each Workspace has one.
Brand	Informal name for the franchisor entity. Usually maps 1:1 with a Hub.
The Switcher	UI control in the top-left for moving between Hub and Workspace contexts. See The Switcher.

Roles

Term	What it means
Super Admin	Organization-wide access to everything.
Admin	Manage content + settings for assigned Workspaces.
Editor	Create / edit / publish content for assigned Workspaces.
Viewer	Read-only access to assigned Workspaces.
Guest	Limited external user — read-only on specific surfaces, doesn't count toward seats.

Paid advertising

Term	What it means
Playbook	A Flamel campaign template. Hub creates once; Workspaces opt in to deploy. Generates Meta Campaigns / Ad Sets / Ads automatically.
Opt-In	The action a Workspace takes to deploy a Playbook for their location.
Ad Configuration	Per-Workspace targeting profile — audience types, default targeting, lead form, CTA. Playbooks pull from this at deploy.
Audience Type	A named targeting preset (Database, Mass, Lookalike, Retargeting). Hub-defined; Workspace-customized.
Custom Audience	A specific list of people in Meta (CRM upload, website visitors, lookalike). An audience type may include or exclude one.
Command Center	Cross-Workspace dashboard for monitoring and bulk-editing campaigns. Hub-only.
Instant Form / Lead Form	Meta's in-app form that captures leads without leaving Facebook/Instagram. Built in Meta, synced into Flamel.
Meta Pixel	JavaScript on your website that tracks conversion events, builds retargeting audiences, and powers Sales-objective campaigns.
CBO (Campaign Budget Optimization)	Meta distributes campaign budget across ad sets automatically based on performance. Recommended for most.
fEMV (Franchisee Earned Media Value)	Estimated dollar value of organic social activity, based on equivalent advertising CPM.

Billing

Term	What it means
Monthly Budget	The ad-spend amount a Workspace is billed each cycle. Set by Hub.
Subscription	The Stripe recurring charge that collects the Monthly Budget.
Invoice	A Stripe-generated record of each charge (paid, open, failed, void).
Management Fee	Optional fee Hub adds on top of (or subtracts from) the ad budget.
One-Time Increase	A single extra charge for budget bumps mid-cycle, without changing the recurring amount.
Playbook Allocation	Committed spend from opted-in Playbooks, counted against the Monthly Budget.
Workspace Billing	The Stripe-powered ad-spend billing flow (franchisees paying for ad budget).
Flamel Subscription	What the Hub pays Flamel for its own platform subscription — separate from Workspace Billing.

Content

Term	What it means
Broadcast	A Hub-published post that fans out to every Workspace's connected accounts.
Template	A reusable on-brand layout (post, ad, story, seasonal). Hub creates and distributes; Workspaces customize within limits.
Post Idea	A captured content idea — can be developed into a full post later. Hubs can share ideas with Workspaces.
Brand Kit	Centralized brand assets — colors, fonts, logos, voice, content guidelines. Hub-defined; flows to all Workspaces.
Custom Variable	A per-Location data field referenced in posts/ads with {{custom.field_key}} syntax. Example: {{custom.local_offer}} resolves to each Workspace's offer text.
Luna AI	Flamel's brand-aware AI assistant for captions, copy improvements, hashtags, and content ideas.
Approval Workflow	Per-Workspace content review rules. Posts route to designated approvers before publishing.

Status terms

Term	What it means
In Review (playbook)	Workspace submitted; Hub needs to approve creative before deploy
Changes Requested	Hub asked for media updates — Workspace resubmits
Active (campaign or budget)	Live, running
Paused	Temporarily stopped; can be resumed
Past Due	Stripe payment failed on last invoice
No Payment Method	Workspace hasn't added a card or bank account yet
Connected / Expiring Soon / Disconnected	Social account token states

Acronyms quick reference

Acronym	Stands for
CBO	Campaign Budget Optimization (Meta)
CPC	Cost Per Click
CTR	Click-Through Rate
CPM	Cost Per Mille (per 1,000 impressions)
ROAS	Return on Ad Spend
fEMV	Franchisee Earned Media Value
OAuth	Authorization protocol — how Flamel connects to social platforms
CRM	Customer Relationship Management — for customer audience uploads
AEM	Aggregated Event Measurement (Meta's iOS 14+ conversion framework)