Media Library
Upload, organize, generate, or browse stock — all visual content in one place.
Hubs upload network-wide brand assets (read-only to workspaces). Workspaces have their own private library plus access to Hub assets.
Open Media in the sidebar.
Hub vs Workspace
| Asset source | Workspaces can | Workspaces can't |
|---|---|---|
| Hub-uploaded | View, use in posts/ads | Edit, delete |
| Workspace-uploaded | Everything | (only their own workspace sees it) |
Accepted formats
| Type | Formats | Notes |
|---|---|---|
| Images | JPG, PNG, GIF, WebP | Recommend ≥1080×1080; max 30 MB |
| Videos | MP4, MOV | Max 4 GB; platform limits apply at publish time |
See File size limits for per-platform caps.
Uploading
Drag and drop, or click Upload
Both methods work. Drag-drop is fastest for small batches; Choose Files is better for files buried in folders.
Multiple files upload in parallel
Select multiple files (Ctrl/Cmd-click) and drag them in. Each shows its own progress. For very large batches, upload 20–30 at a time to avoid browser slowdown.
Files appear sorted by upload date
Newest first. Preview, edit, organize, or use immediately.
Tips:
- Name files descriptively before upload —
product-launch-hero-image.jpg, notIMG_3847.jpg. Flamel preserves the filename. - Optimize large files first. A well-compressed 2 MB JPG looks identical to a 50 MB TIFF on social, uploads faster, stores cheaper.
- Upload high-resolution originals. You can always resize down; you can't add detail back.
Folders
Folders let you scope by campaign, content type, or time period. Click New Folder, give it a descriptive name, optionally nest inside existing folders.
| Action | How |
|---|---|
| Move files | Drag onto folder, or three-dot menu → Move to Folder |
| Navigate | Click any folder; breadcrumbs show your position |
| Rename | Three-dot menu → Rename |
| Delete | Three-dot menu → Delete. Files inside move back to root (no data loss) |
Organization patterns that work
| Approach | Use when |
|---|---|
| By campaign | Summer Sale 2024, Holiday 2024 — keeps assets together, easy to archive |
| By content type | Product / lifestyle / team / UGC — find by purpose regardless of date |
| By platform | Instagram Stories / FB posts / LinkedIn — tailored content per format |
| By time period | Monthly or quarterly — find "what did we post last month" |
Most teams combine: top-level by year/campaign, nested by content type.
AI generation
Click Media → Generate with AI. Describe what you want; AI returns an image in 10–30 seconds. Click Save to Library to add it.
Prompt structure
Better prompts → better results.
| Element | Example |
|---|---|
| Subject | "A white ceramic coffee cup filled with latte, seen from above" |
| Style | "Photo-realistic", "minimal line drawing", "watercolor" |
| Mood / lighting | "Bright morning light streaming through a window", "moody, dark, dramatic" |
| Composition | "Close-up", "wide shot", "centered subject", "rule of thirds" |
Example: "A coffee cup on a wooden table, morning light streaming through a window, cozy cafe atmosphere, shallow depth of field"
What AI's good at
Conceptual or abstract images, backgrounds and textures, generic lifestyle imagery (people in settings, food on tables, products in environments).
What it's not good at
- Text in images — generate without text, add text in the design editor
- Specific brand elements — AI doesn't know your logo
- Real-people likeness — you can't ask for "a photo of Sarah from Marketing"
- Consistency across images — getting multiple generations to feel like one shoot is hard
Stock media (Pexels + Giphy)
Free for commercial use, integrated into Flamel.
Pexels
Media → Pexels Stock opens the search. Toggle Images / Videos at top. Type your search ("coffee shop", "team meeting"). Filter results by color (great for brand matching) and orientation (landscape/portrait/square).
Giphy
In the post editor, click the GIF option when adding media. Permission-controlled — if missing, your Hub admin can enable in Organization → Permissions → Media Integrations.
Pick GIFs carefully. Watch the full loop before saving — some have unexpected elements partway through. Stick to high-quality animations with smooth motion.
Attribution
Pexels and Giphy don't legally require attribution for commercial social use. Crediting creators is courteous but optional.
Making stock work
Stock works best as a supporting element, not the star. Edit to match your brand colors, add text overlays, combine with original elements. The goal: content that feels distinctly yours even when you didn't shoot every element.