Post Editor
Write once, customize per platform, preview, schedule.
Workspaces post to their own accounts via New Post. Hubs see New Broadcast too — fan a post out to every workspace.
Pick your side
You can publish two ways:
| Action | What it does |
|---|---|
| New Post | Posts to your Hub's own connected accounts (if any) |
| New Broadcast | Distributes the post to every workspace's connected accounts |
For broadcasts, see the full Broadcasts page — covers workspace filtering, timing options (Same Time / Staggered / Local Time), and variable resolution.
New Post posts to your local connected accounts. You'll never see broadcasts in your editor — those come from your Hub and appear read-only on your calendar.
For step-by-step: Creating posts.
Anatomy
| Area | Purpose |
|---|---|
| Media panel (left) | Upload, arrange, edit images/videos |
| Caption editor (center) | Text, hashtags, Luna AI |
| Account selector (right) | Pick destination accounts, configure per-platform settings |
Sections
- Creating posts — step-by-step
- Platform settings — per-platform options & limits
- Broadcasts — Hub feature for multi-workspace posting
Quick reference
| Media | Formats | Limit |
|---|---|---|
| Images | JPG, PNG, WebP, GIF | 10 per post |
| Videos | MP4, MOV | 1 per post, up to 60 min |
| Platform | Character limit |
|---|---|
| 2,200 | |
| 63,206 | |
| 3,000 | |
| X | 280 (25,000 Premium) |
| TikTok | 2,200 |
After publishing
| Where | What |
|---|---|
| Calendar | See the published post |
| Analytics | Engagement over time |
| Comments & Inbox | Respond to engagement |
Common issues
- Failed to publish → expired connection. Reconnect.
- Media rejected → check the platform's ratio/format rules in Platform settings.
- Caption too long → platform-specific limits — the editor warns you.