Creating alerts

Create an alert

Open Performance Alerts

Paid Social Ads → Manage → Performance Alerts → Create Alert.

Choose the type

Performance Change, Milestone, Creation, or Change. See Alert types.

Configure the trigger

Pick metric, direction, threshold, and baseline (for Performance/Change). Pick target value (for Milestone). Pick scope and what to monitor (for Creation/Change).

Pick notification channel

Email (immediate), in-app, or daily digest. Different severities can route to different channels.

Name and save

Use a descriptive name like CPC +25% - All Campaigns. Activates immediately.

Starter templates

Template	Metric	Threshold	Notification
High CPC	Cost per click	Up 20% vs 7-day avg	Email
Low CTR	Click-through rate	Down 30% vs 7-day avg	Email
Spend threshold	Daily spend	>120% of daily budget	Immediate email
Conversion drop	Conversion rate	Down 50% vs 7-day avg	Immediate email
ROAS target	ROAS	Below 2.0×	Email
Lead milestone	Total leads	100 per campaign	Email + in-app

Customize thresholds based on your actual variance. Default templates are starting points, not finished alerts.

Setting good thresholds

Use history. Look at your actual metric variance before setting thresholds.
Avoid too sensitive. Triggers on normal fluctuation → alert fatigue.
Avoid too loose. Never triggers → no value.
Iterate. Start with a guess and refine.

Naming

Patterns that scale:

[Metric] - [Scope] → CPC - Brand Campaigns
[Goal] - [Target] → Lead Goal - 500/month
[Type] - [Audience] → New Campaign - Network

Document the response

For each alert, write down what to check when it triggers:

Alert	Common causes
High CPC	Audience saturation, creative fatigue, competitive pressure
Low CTR	Creative fatigue, audience mismatch
Spend threshold	Budget misconfiguration, runaway delivery
Conversion drop	Pixel issue, broken landing page, offer fatigue