Managing alerts
Pause, edit, organize, and tune your alerts so they stay useful.
The alerts dashboard
Each row shows name, type, status (Active / Paused / Triggered), last trigger, and edit/pause/delete actions.
| Status | Meaning |
|---|---|
| Active (green) | Monitoring; will notify on trigger |
| Paused | Configured but off |
| Triggered | Fired recently; may need acknowledgment |
Click an alert to see history
- Trigger log — when and why it fired
- Metric values — what the metric was at trigger
- Notification log — who was notified, how
- Trend — how the monitored metric has moved over time
History tells you whether thresholds need adjusting.
Edit an alert
Click Edit to change name, threshold, metric, baseline, or notification recipients.
| Symptom | Fix |
|---|---|
| Triggers too often | Loosen threshold |
| Never triggers | Tighten threshold or check scope |
| Wrong people getting alerts | Update recipients |
| Monitoring goal changed | Adjust metric/scope |
Pause vs delete
Pause when you'll likely need the alert again (vacation, planned changes, seasonal lull). Pausing preserves config.
Delete is permanent — no recovery. If unsure, pause.
Organize a large alert library
- Filter by type, status, recent triggers
- Name consistently (see Creating alerts)
- Group related alerts: campaign-health (CPC + CTR + conversions), budget-monitoring (daily + lifetime + pacing), network-oversight (creation + change)
Notification hygiene
Too many alerts?
- Loosen thresholds
- Switch low-priority to daily digest
- Pause non-essential
- Keep email only for critical
Missing alerts?
- Check email is enabled in alert settings
- Verify recipient address
- Check spam folder
- Manually trigger to confirm
Maintenance cadence
| Frequency | Focus |
|---|---|
| Weekly | Triggered alerts, respond to actionable ones |
| Monthly | Threshold effectiveness, remove obsolete alerts |
| Quarterly | Overall coverage, share what's working with the team |