Ad Configuration - Hub setup
Create audience types and configure the network-wide targeting baseline.
For Hub admins. Workspaces need their Meta ad accounts connected before you configure their Ad Configuration row.
Steps
Open Ad Configuration
Paid Social Ads → Organize → Ads Configuration, or click the gear icon next to the workspace selector.
Create the audience types you'll use
Click the + next to the audience tabs. Name them by strategy (Database, Mass, Lookalike), not generically (Type 1, Test). Add a 1-line description workspaces will see.
Configure the Default tab
Sets the baseline targeting that every campaign inherits unless overridden by an audience type.
| Section | What to set |
|---|---|
| Demographics | Age range (don't over-narrow), gender |
| Custom Audiences | Network-level audiences if any |
| Languages | Locale targeting |
| Advanced Targeting | Interests, behaviors (only if part of your strategy) |
| Custom Locations | Lat/long with radius for each workspace |
| Call to Action | Default landing page URL + display URL |
| Lead Capture | Default lead form, Messenger template |
Configure each audience type
For each tab, override only what should differ from Default. Empty fields inherit.
| Audience type | Typical override |
|---|---|
| Database | Custom audience: customer CRM upload |
| Mass | No audience filter, broad reach |
| Lookalike | 1–3% lookalike from customers |
| Retargeting | Pixel-based custom audience |
Set the per-workspace Ad Configuration
For each workspace, complete the location, audience, URL, and lead-form rows. This is the main onboarding step ↗ for new franchisees.
Verify the green status dot
Each tab shows 🟢 if location targeting is configured, 🔴 if missing. Red = campaigns won't deploy. Fix before going live.
Advantage+ Audience
Meta's AI-driven targeting. Enable when:
- Campaign objective is conversions
- You want Meta to expand beyond your defined audiences
- Testing new markets/demographics
Skip when:
- You have strict geographic requirements
- Special category (housing, credit, employment) — compliance restricted
- Very small, well-defined audiences you don't want to dilute
CTA fallback order
- Audience type CTA (if set)
- Default tab CTA
- Hub-level default
Workspaces only need to set their CTA once on Default — audience types inherit automatically.
Common mistakes
- Naming audience types
Type 1,Test. Workspaces see these. Use strategy names. - Over-narrowing age range on Default. Constrains every campaign. Set wide; narrow per audience type.
- Skipping Custom Locations. No location = campaigns fail to deploy. The red dot is the warning.
- Creating 8+ audience types. Each one multiplies workspace configuration work. Start with 2–3.