January 8, 2026

We're kicking things off with something huge before we jump into all the smaller but impactful updates we shipped.

MassageLuXe Case Study: Multi-Million-Dollar BFCM Success

Black Friday and Cyber Monday are the ultimate stress test for franchise marketers and one customer didn't just pass... they dominated.

MassageLuXe, a national massage franchise, partnered with Flamel AI for BFCM and delivered results that most brands only dream about:

+6M impressions
Nearly 4M measurable outcomes
~$3M projected profit
512% ROI

How did they do it?

They deployed Social Ad Playbooks, Flamel's flagship tool for scalable, franchise-wide Meta campaigns. Instead of building ads location-by-location, MassageLuXe:

Created three promotional tracks with targeted campaigns
Built campaigns once at the corporate level
Let franchisees opt in with one click
Delivered automatically localized ads per audience and location
Controlled spend, performance, and creative centrally

According to their digital team:

"Flamel changed the game... what used to take weeks now happens automatically."

And from leadership:

"Turning our advertising investment into projected millions in profit at this scale is extraordinary."

This is proof that scalable, location-specific ads can actually drive real business results across an entire franchise system.

Instant Forms Copy Tool for Flamel Hub Users

We introduced a brand-new way to copy Meta Instant Forms across multiple Facebook Pages with automatic variable substitution:

Multi-step wizard: Select → Configure → Preview → Deploy
Smart substitutions: Auto-replace page IDs, phone numbers and URLs per workspace
Preview before execution, then copy to hundreds of pages with the click of a button

No more building the same form over and over. This cuts manual setup down to seconds for franchisees that run Lead Form ads on Meta.

Promote Existing Posts as Ads

Now you can turn existing Facebook and Instagram posts into paid ads with ease. You can simply:

Build a Flamel Playbook with Workspace Media setting
When franchisees opt in to the ad campaign, they can select an organic post to boost in the campaign
Publish boosted posts to each of your franchisees ~90% faster

This is a huge win for teams wanting to capitalize on organic momentum without rebuilding ads from scratch, or double down on what's already working on your organic socials by boosting the posts!

Smarter Playbook Naming

We streamlined naming so your campaigns stay clean and organized automatically:

Campaign → Ad Set → Ad naming flows from your hub configuration
Shared accounts now include {{location_name}} patterns in campaign naming, and we improved support for custom location variables

Consistency matters when you're launching hundreds of ads across dozens of accounts.