June 2025
Paid Ads Analytics - Message Templates, Sales Objective, and Ad Performance Tracking
Building on Paid Ads v1, we shipped analytics and optimization features to help you understand what's working.
Paid Ads Analytics v1
Know what's performing and why:
- Campaign performance metrics - Spend, reach, impressions, clicks
- Ad set breakdowns - See which targeting is driving results
- Creative performance - Understand which ads resonate with your audience
- Period-over-period comparisons - Track improvement over time
Sales Objective
We added the Sales objective to campaign creation, letting you optimize for actual purchases—not just clicks or leads. This is especially useful for franchise locations with e-commerce or online booking.
Message Templates
Streamline your ad creation with reusable message templates:
- Save common ad copy configurations
- Apply templates across multiple campaigns
- Maintain brand consistency at scale
Query Parameters & UTM Tracking
Better attribution for your campaigns:
- Query parameter support in destination URLs
- UTM tracking for Google Analytics integration
- Custom parameters for your marketing stack
Advantage+ Features
Leverage Meta's AI-powered optimization:
- Placement Advantage+ - Let Meta find the best placements automatically
- Platform selection - Control where ads appear
- Advantage+ Audience - Expand reach with Meta's targeting AI
These features help your ads perform better with less manual tuning.