October 30, 2025
BFCM Battle-Ready - New Ad Goals, Mix & Match Creative, and Budget Scheduling
With Black Friday and Cyber Monday just around the corner, we've shipped a major batch of updates to help your franchise ads perform better than ever.
New Campaign Objectives: Sales & Awareness
Big update: Flamel Ads now support Sales and Awareness objectives alongside Traffic and Leads.
- Optimize for actual sales—not just clicks
- Run awareness campaigns that build brand recognition
- Track what's actually driving revenue in your Top Ads Library
Mix-and-Match Ad Creative: Find What Converts
Meta ad formatting is messy. So we fixed that.
Now, Flamel lets you mix and match headlines, images and descriptions. The result? Ads that auto-optimize to find the best creative combinations for each audience.
Your creative works harder. Your campaigns run smarter. You get better results. Simple.
Localized Ad Versions
Franchisees can see which campaigns are converting and launch localized versions with optimized creative, dynamically adapted to their own audiences.
Whether you're running Black Friday promos, holiday awareness plays, or Cyber Monday last-chance deals, this is a huge step forward.
Budget Scheduling
Can set spikes and decreases in spend ahead of time—perfect for holiday rushes.
Improved Audience Syncing
Flamel will ingest & sync audiences so you don't have to rebuild them. Select specific audiences to advertise to, right from your playbook.